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The project is an initiative which brings together non-capital large cities from the Visegrad countries.
The project is an initiative which brings together non-capital large cities from the Visegrad countries. Within the project a 4-day workshop is organised in Debrecen with the participation of tourism professionals from V4 countries’ second cities – Brno in Czech Republic, Debrecen in Hungary, Kosice in Slovakia and Krakow in Poland – with the aim to build relationships, share knowledge and experience about destination management and tourism marketing, and lay down the foundations of a long-term strategic partnership.
The project recognizes that partner cities share not only neighbourhood and similar geopolitical conditions but also common history and culture. The project focuses on similarities but at the same time aims at exploring differences to be exploited for touristic purposes. Regarding that tourism plays a significant role in the economies of V4 countries, the co-operation of V4 non-capital large cities can help contribute to a bigger tourist flow to these destinations thus to the economic growth of the V4 region in general. The project aims at strengthening ties, sharing knowledge, and joining forces in order to promote Visegrad values through tourism both in domestic and international markets.
The project is implemented with the support of the International Visegrad Fund within the INTERNATIONAL VISEGRAD FUND's Small Grants Program.
V4 Non-Capital Cities Tourism Workshop
Date: September 16-19, 2015
Venue: Debrecen, Hotel Lycium****
Participants: tourism professionals from Brno, Debrecen, Košice and Kraków
- Challenges of V4 second cities in destination management in the shadow of the big brother capital
- Opportunities and focus areas of V4 second cities’ co-operation in tourism
- Joining forces of V4 second cities to promote Visegrad values through tourism
|Debrecen és Hortobágy Turizmusáért Egyesület
Association for the Tourism of Debrecen and Hortobágy
|1. Centrála cestovního ruchu – Jižní Morava, z.s.p.o.
Tourist Authority South Moravia
Brno, Czech Republic
BRNO with a population of almost 400,000 is the centre of South Moravia and the capital of the South Moravian Region. The city occupies an area of 230.22 km2 (89 square miles), and its elevation is 190 to 479 m. It prides itself on numerous monuments, evidencing its rich, eight-century-long history. The city’s historical centre has been declared an urban conservation area. Brno made its mark in European history during the Thirty Years’ War when it was the only town in Central Europe to resist a siege by the Swedish army. Afterwards, its dynamic development commenced, and in the 18th and 19th centuries, the city dominated in textile production and mechanical engineering. It gained a modern city face thanks to the functionalist architecture, with the world famous Villa Tugendhat from 1930 (UNESCO World Heritage Site) and the trade fair complex founded in 1928 among the most important works. At present, Brno is a university town with one state, five public (with a total of 34 faculties) and seven private universities, attended by almost 90,000 students. In the region South Moravia is 33 national cultural monuments - from castles to hotel Avion (Brno) or the archaeological site of Dolni Vestonice with relics from the Stone Age. Two UNESCO World Heritage Sites (Lednice-Valtice Cultural Landscape, Villa Tugendhat) and the same number of Intangible UNESCO monuments (Kings' Ride, Slovácko Verbuňk).
|2. KOŠICE – Turizmus
KOŠICE Tourist Board
Imagine a city that is just about the right one. As the second largest city in Slovakia and being in the heart of Europe, Košice has become a place with the soul of a metropolis. Discover Košice as it is loved by the people who inhabit it and create a once-in-a-lifetime atmosphere. What you’re holding in your hands is the best that is worth to see and experience in Košice. Welcome to the city, where life is not only lived, but also enjoyed. Get to know five main reasons to visit Košice:
- You can find all of the sights directly on the longest historical promenade in Slovakia bound to the rich history of the city and its multicultural nature!
- This is a place where young and forward thinking people get together and enhance the city of Košice with a new point of view on art, science, technology and the alternative stage.
- Get to know the new face of culture thanks to title of European Capital of Culture that was awarded to the city in 2013. Several international awards will only prove the quality of this project!
- The atmospheric downtown, which is full of cafés, wine shops and restaurants, make it the ideal opportunity to try home-made specialties as well as discovering the locals and foreigners.
- Košice is known as the gate to eastern Slovakia, which is the home of many UNESCO landmarks and four national parks! What is more, it’s the cradle of Tokaj wine and Pop Art, since the parents of Andy Warhol were born in this part of Slovakia!
|3. Gmina Miejska Kraków – Urząd Miasta Krakowa
Municipality of Kraków – Municipal Office
KRAKOW is one of the biggest cities in Poland. The unique historic character of town makes it a very specific place for living. Krakow is a city with a thousand years of tradition – it is the former seat of the Polish kings, the capital of the country. Nowadays it’s one of the most important cities in Europe. Important place is Krakow’s Old Town with the Main Square which is one of the largest town square in Europe. Near the Main Square is located the Royal Wawel Castle where Poland’s monarchs were buried. It is also a city of museums (for example Rynek Underground at the Main Market Square) where visitors can come face to face with history. Besides the Old Town, Kazimierz is a space of two cultures – Christian and Jewish. It is a district of work of art markets, restaurants and museums. In 2000 Krakow held the honour of the European City of Culture.Krakow’s festivals have become world-known brands attracting which generating significant audience coming from other countries. Nearly 100 festivals and cultural events take place here in every year. Krakow has also some traditional products and dishes, for example “obwarzanek” - a type of bread pretzel which is recognised by the EU. Krakow organizes many sporting events in different sports thanks to the best sports infrastructures - Handball World Championships 2016 or Volleyball World League. Many business meetings take place in Krakow that indicates the strong position of Krakow in the meetings industry in Poland.